Posted on March 23, 2016  by LocAdsAdmin  No comments

Transit

Transit advertising—the placement of print (and digital) ads on buses, taxis, Light Rail and subway cars, bicycles, and other vehicles, along with ads placed in airports, bus shelters, rail stations, and on public benches—is a medium that reaches audiences of all ages, backgrounds, and incomes.

• Airports
  • Millions of people pass through America’s airports each year so it is a potentially viable option if you are looking for brand recognition. Speaking of options, airport advertising offers businesses an abundance of media choices, including:
    • Airport shuttle buses
    • Backlit kiosks
    • Banners
    • Charging stations
    • Courtesy phone stations
    • Custom displays
    • LCD screens
    • Sponsorships
    • Taxi lines
    • Transit shelters
    • Wall and window wraps
    • Wallscapes
• Benches
  • You’ve seen ‘em. You most likely have taken a break on one to enjoy a few moments of peace in a city park, or because you are waiting for a loved one who is doing a little more than “just window shopping,” or because you are taking a load off until the next bus arrives. Whatever the case, public benches are ubiquitous in metro areas from coast to coast and that means a considerable number of passersby each day.
• Buses
  • Every major metro area in the United States incorporates some form of public transportation and buses are the meat and potatoes of any city’s mass transit system. Except in the wee hours of the morning (and sometimes even then) city buses are constantly on the stop-and-go and ubiquitously visible to local commuters, drivers, and pedestrians. With respect to ad placement, the bus’ exterior is the canvas itself and signage options come in a variety of sizes, formats, and locations (e.g., a full wrapping of the bus or along the sides of the bus). Interior signage, though a smaller canvas on which to place your ad, is also normally available on pubic buses.
• Rail
  • Traveling aboveground, Light Rail sweeps its passengers—commuters, visitors, date-night duos, weekend warriors—from the outskirts of town to downtown, and back. Traveling below street level, subway cars help tote the same group of folks around the city itself. When it comes to sharing your message, it can be either wrapped on the exterior of a Light Rail or subway car, placed neatly on the interior of a car, or both. With a few wee-hour exceptions, rail cars are continually moving and shaking in front of a metro population meaning your message is almost always on the go, too.
• Shelter
  • Strategically located along busy streets in major metropolitan areas, bus shelters provide excellent exposure to both pedestrian and vehicular traffic. Shelter ads offer consumers a place to focus their attention while they are waiting for the bus, making them particularly effective for directional information or point-of-purchase messages. The size of canvas with which you have to communicate your dispatch is roughly 67” x 46” though three-dimensional extensions or full-shelter wraps are options.
• Station
  • It’s been said that the waiting is the hardest part but, at rail or bus stations coast-to-coast, that is simply what people do. Wait. And check their mobile devices. Wait. And start a conversation. Wait. And daydream. While they are waiting, they also have the opportunity to read what a brand is all about, or at least peruse the message a particular brand is sharing. Canvas sizes fastened onto lobby walls or on platforms come in a variety of shapes; stairways, floors, and even ceilings are potential spaces to place your brand messaging, too.
• Taxi
  • Advertising on cabs generally comes in four flavors: on the roof; on the trunk; a full wrap of the car; and TV screens mounted in the headrests. Roof-mounted and trunk-mounted ads are often backlit though, depending on the market, a minimum purchase (e.g., 50 rooftop ads) may be required.