Twitter Objective-Based Campaigns
Twitter Objective-Based Campaigns Relevant to small and medium-sized businesses (SMB), Twitter’s revised advertising interface allows you to create ads that more precisely align with the goals of your business—you pay only for the specific actions that you want and you can track those specific actions in real time. With objective-based campaigns, Twitter provides you with […]
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What Is Video Marketing?
What Is Video Marketing? Video marketing is the incorporation of rich media into both your marketing channels and campaigns in order to build brand awareness, increase sales, improve the retention rates of your messages, boost online engagement and educate your customer base and potential customer base. Popular video formats in-play, today, are educational and/or how-to […]
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Facebook Local Awareness Adverts
More than 1.5 billion people actively use Facebook, with nearly a billion users checking in every day. That is certainly a global reach but Facebook is also tailoring its ad platform to cater to small and medium-sized businesses (SMBs), offering businesses a way to reach local customers. Facebook’s local awareness ads, or “adverts” as Facebook […]
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Examples of Mobile Advertising
Examples of Mobile Advertising Show, don’t tell, is solid advice so the following pages offer several examples of mobile advertising. Audio The mobile audio advertising channel was made popular by online music platforms Pandora and Spotify, both of which sell space for audio ads that run in-app and between music segments. However, mobile audio ads […]
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What Is Mobile Advertising?
What Is Mobile Advertising? Mobile advertising is a subset of mobile marketing. That is, a company’s mobile marketing plan might include both purchased media (e.g., in-app advertising) as well as strategy and tactics (e.g., ensuring its website is responsive or that it builds a dedicated mobile website so that users will have a seamless and […]
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What Is Email Marketing?
What Is Email Marketing? You know what email marketing is. But did you know that it was invented by a programmer named Raymond Tomlinson almost a half-century ago while he was working on project called the Advanced Research Projects Agency Network, or ARPANET? (ARPANET was a project funded by the US Department of Defense that […]
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