Programmatic is Coming to Local TV in 2017
There is a report that came out from BIA/Kelsey group that discusses the growth of Ad Spend on Local TV and Video, which you can find a summary of this paid product at Mediapost: http://www.mediapost.com/publications/article/294275/spending-on-local-video-advertising-to-grow-by-5b.html The report predicts that spending on local video to target local audiences will grow by $5 billion: from […]
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EYE CORP MEDIA
EYE CORP MEDIA EYE is the out of home media company that delivers consumers in local communities where they shop, dine, commute and play. With national coverage, plus a strong presence in the top 20 DMAs, EYE also targets on a regional and hyper-local scale, activating consumers when and where they are most receptive to […]
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Sticky Media – Make It Stick
Sticky Media is an “out-of-home” digital advertising company with an outside the box approach. We have three main facets of our business that allow companies, big and small, to spread their message in the Denver area. The first facet of our business is in-cab digital advertising. With digital advertising tablets located in over 300 Yellow […]
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What Is Direct Mail?
What Is Direct Mail? There is a pretty good chance you know the answer to this one but, in case you’re a stickler for details, here goes: Direct mail is advertising or information sent to current and/or prospective customers through the mail. What you might not know is that it has been around a while. […]
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Consumer Mailing Lists
Consumer Mailing Lists Your mailing list is the concrete and rebar foundation to every one of your direct mail campaigns. Creative is important: the concept, copy and design of your piece is a reflection of your company—your brand—and that means it makes sense to interject creativity—relevance, intelligence, wit, humor, mindfulness—into your communications. However, when it […]
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Buying Mailing Lists
Buying Mailing Lists Never stop learning. It is one of those phrases that translates as “obvious” every time you hear it but you are always glad you did. Learning equates to more awareness and to new and more holistic ways of living, both as a person and a business owner. On that note, what have […]
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Creating a Database
Creating a Database Data is a big deal. Mining and interpreting it via analytical tools is both a quantitative and qualitative way to get to know your customers better which, in turn, helps you to market to them more effectively. Greasing the wheels of successful commerce is often a relational database populated with information that […]
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What Is Out of Home?
What Is Out of Home? Don’t worry if you can’t find your thinking cap, you’ve got this: Out-of-Home (OOH) advertising is any communications or media designed to interact with people who have left the comfort of their couches for the world outside their front doors. Like the story of direct mail advertising in the United […]
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Billboards
Billboards Unless you are a resident of Vermont and have never crossed your picturesque state lines, you can most likely call to mind a billboard that stood out in your travels. (Vermont, as well as Alaska, Hawaii and Maine prohibit roadside billboards.) The advertising industry parses the category of billboards into the following subsets: Bulletins […]
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Transit
Transit Transit advertising—the placement of print (and digital) ads on buses, taxis, Light Rail and subway cars, bicycles, and other vehicles, along with ads placed in airports, bus shelters, rail stations, and on public benches—is a medium that reaches audiences of all ages, backgrounds, and incomes. Airports Millions of people pass through America’s airports each […]
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