Video Marketing Software
Video Marketing Software Producing video content does not require a trove of equipment or a depth of technical know-how. From an equipment standpoint, the basic requirements are simple: a light source, a computer, and a smartphone equipped with a videocamera. With respect to production software, there is no shortage of available options and a list […]
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Mobile Video Ads
Mobile Video Ads By 2018, mobile video ad spend is projected to exceed $6 billion in revenue—representing nearly 50 percent of all online video ad spend—according to a study by eMarketer. Thanks to advancements in both technology (i.e., the variety and capabilities of mobile devices) and infrastructure (i.e., the area of our planet increasingly served […]
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What Is Direct Mail?
What Is Direct Mail? There is a pretty good chance you know the answer to this one but, in case you’re a stickler for details, here goes: Direct mail is advertising or information sent to current and/or prospective customers through the mail. What you might not know is that it has been around a while. […]
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Consumer Mailing Lists
Consumer Mailing Lists Your mailing list is the concrete and rebar foundation to every one of your direct mail campaigns. Creative is important: the concept, copy and design of your piece is a reflection of your company—your brand—and that means it makes sense to interject creativity—relevance, intelligence, wit, humor, mindfulness—into your communications. However, when it […]
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Buying Mailing Lists
Buying Mailing Lists Never stop learning. It is one of those phrases that translates as “obvious” every time you hear it but you are always glad you did. Learning equates to more awareness and to new and more holistic ways of living, both as a person and a business owner. On that note, what have […]
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Billboards
Billboards Unless you are a resident of Vermont and have never crossed your picturesque state lines, you can most likely call to mind a billboard that stood out in your travels. (Vermont, as well as Alaska, Hawaii and Maine prohibit roadside billboards.) The advertising industry parses the category of billboards into the following subsets: Bulletins […]
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Transit
Transit Transit advertising—the placement of print (and digital) ads on buses, taxis, Light Rail and subway cars, bicycles, and other vehicles, along with ads placed in airports, bus shelters, rail stations, and on public benches—is a medium that reaches audiences of all ages, backgrounds, and incomes. Airports Millions of people pass through America’s airports each […]
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Alternative
Alternative Any out-of-home ad that is not categorized as a billboard or considered transit media falls into the category of alternative. There are more than a few creative channels to reach audiences with your message in this catch-all but imaginative grouping and they are outlined in this section. Aerial You have mostly likely seen aerial […]
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Pinterest Promoted Pins and Buyable Pins
Pinterest Promoted Pins and Buyable Pins Pinterest offers two paid ways for business to share brand messaging as well as to sell products: Promoted Pins Buyable Pins Promoted Pins Promoted Pins are just like regular Pins, only you pay to have them seen by more people. According to Pinterest, they are native ad units that […]
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What Is Video Marketing?
What Is Video Marketing? Video marketing is the incorporation of rich media into both your marketing channels and campaigns in order to build brand awareness, increase sales, improve the retention rates of your messages, boost online engagement and educate your customer base and potential customer base. Popular video formats in-play, today, are educational and/or how-to […]
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