SnapChat buys Placed – View Through Conversions in focus
SnapChat has acquired location based analytics Placed, so it can provide itself with better monetization strategies for its GeoFilters. As consumers view various Geo Filters from Snaps they received, knowing if they eventually made an instore purchase will be increasingly important for advertisers. Attributing what ads perform in a customer’s buying journey will allow advertisers […]
Continue Reading
Programmatic is Coming to Local TV in 2017
There is a report that came out from BIA/Kelsey group that discusses the growth of Ad Spend on Local TV and Video, which you can find a summary of this paid product at Mediapost: http://www.mediapost.com/publications/article/294275/spending-on-local-video-advertising-to-grow-by-5b.html The report predicts that spending on local video to target local audiences will grow by $5 billion: from […]
Continue Reading
EYE CORP MEDIA
EYE CORP MEDIA EYE is the out of home media company that delivers consumers in local communities where they shop, dine, commute and play. With national coverage, plus a strong presence in the top 20 DMAs, EYE also targets on a regional and hyper-local scale, activating consumers when and where they are most receptive to […]
Continue Reading
Google AdWords
Google AdWords Google AdWords is a pay-per-click (PPC) advertising platform supplying businesses of any size with the ability to buy and integrate an ad into a person’s search results; Google notes that its online advertising platform is a cost-per-click (CPC) model but, generally speaking, the two phrases—PPC and CPC—are interchangeable. With Google AdWords, you are […]
Continue Reading
Instagram Ads
Instagram Ads Instagram—a mobile photo-sharing, video-sharing and social networking service—offers three different ad formats: Photo Ads Carousel Ads Video Ads Photo Ads With photo ads, businesses can tell their story through (ideally) rich and beautiful imagery. Since Instagram is a platform based on inspiration and creativity, advertisers will want to follow suit and provide inspirational […]
Continue Reading
What Is Video Advertising?
What Is Video Advertising? Video advertising is a media channel used by advertisers to inform, educate, and connect with customers and potential customers via video content. In order to simplify the ecosystem of digital video advertising, the Digital Video Committee of the Interactive Advertising Bureau (IAB) has created two categories of video ads: in-stream video […]
Continue Reading
LinkedIn Targeted Self-Service Ads
LinkedIn Targeted Self-Service Ads LinkedIn’s self-service ad platform often gets overlooked by today’s marketers, according to an article in Marketing Land, because there are a number of misconceptions or challenges associated with the platform, such as: LinkedIn is not a typical social network but it is not a true content platform either LinkedIn is focused […]
Continue Reading
Video Advertising Formats
Video Advertising Formats Digital video (i.e., streaming, or in-stream, and display video or out-stream) continues to grow in popularity thanks to advancements in technology—both in performance capabilities and the overall availability of video content across a flourishing ecosystem of screens and platforms. The scope and capabilities of video advertising are expanding thanks to ever-improving ad-serve […]
Continue Reading
Video Marketing Statistics
Video Marketing Statistics Nowadays, the play button is becoming “the most compelling call-to-action on the Web,” according to Andrew Angus, Founder and CEO of Switch Video. From a marketing perspective, online video packs a potent one-two punch: it is consumed voraciously by mobile users while shining through as one of the best media platforms to […]
Continue Reading
YouTube Video Marketing
YouTube Video Marketing Launched in May 2005, YouTube is the third most popular site on the Internet and the second-largest search engine on the Web, with only its parent company, Google, ahead of it in the search category. YouTube boasts one billion users with 24-hours of video downloaded every second. With people consuming Web content […]
Continue Reading
