Instagram Ads
Instagram Ads Instagram—a mobile photo-sharing, video-sharing and social networking service—offers three different ad formats: Photo Ads Carousel Ads Video Ads Photo Ads With photo ads, businesses can tell their story through (ideally) rich and beautiful imagery. Since Instagram is a platform based on inspiration and creativity, advertisers will want to follow suit and provide inspirational […]
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LinkedIn Targeted Self-Service Ads
LinkedIn Targeted Self-Service Ads LinkedIn’s self-service ad platform often gets overlooked by today’s marketers, according to an article in Marketing Land, because there are a number of misconceptions or challenges associated with the platform, such as: LinkedIn is not a typical social network but it is not a true content platform either LinkedIn is focused […]
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YouTube Video Marketing
YouTube Video Marketing Launched in May 2005, YouTube is the third most popular site on the Internet and the second-largest search engine on the Web, with only its parent company, Google, ahead of it in the search category. YouTube boasts one billion users with 24-hours of video downloaded every second. With people consuming Web content […]
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Pinterest Promoted Pins and Buyable Pins
Pinterest Promoted Pins and Buyable Pins Pinterest offers two paid ways for business to share brand messaging as well as to sell products: Promoted Pins Buyable Pins Promoted Pins Promoted Pins are just like regular Pins, only you pay to have them seen by more people. According to Pinterest, they are native ad units that […]
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Facebook Local Awareness Adverts
More than 1.5 billion people actively use Facebook, with nearly a billion users checking in every day. That is certainly a global reach but Facebook is also tailoring its ad platform to cater to small and medium-sized businesses (SMBs), offering businesses a way to reach local customers. Facebook’s local awareness ads, or “adverts” as Facebook […]
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