What Is Pay-per-Click Advertising?
What Is Pay-per-Click Advertising? Pay-per-click advertising, or PPC, is an Internet marketing channel where advertisers—businesses and/or individuals—pay a fee to a publisher each time one of their online ads is clicked. Most commonly, search engines such as Google or Bing offer advertisers the opportunity to buy online listings that appear in search results, with paid […]
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Pay-per-Call Advertising
Pay-per-Call Advertising Smartphones are here, there, and everywhere these days. And the number of people performing searches via their mobile devices is also going up and up. That combination is good news for businesses. By 2018, BIA/Kelsey estimates that mobile search will generate 73 billion calls to businesses annually, up from 30 billion in 2013. […]
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Google AdWords
Google AdWords Google AdWords is a pay-per-click (PPC) advertising platform supplying businesses of any size with the ability to buy and integrate an ad into a person’s search results; Google notes that its online advertising platform is a cost-per-click (CPC) model but, generally speaking, the two phrases—PPC and CPC—are interchangeable. With Google AdWords, you are […]
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Twitter Objective-Based Campaigns
Twitter Objective-Based Campaigns Relevant to small and medium-sized businesses (SMB), Twitter’s revised advertising interface allows you to create ads that more precisely align with the goals of your business—you pay only for the specific actions that you want and you can track those specific actions in real time. With objective-based campaigns, Twitter provides you with […]
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