YouTube Video Marketing
YouTube Video Marketing Launched in May 2005, YouTube is the third most popular site on the Internet and the second-largest search engine on the Web, with only its parent company, Google, ahead of it in the search category. YouTube boasts one billion users with 24-hours of video downloaded every second. With people consuming Web content […]
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Video Marketing Software
Video Marketing Software Producing video content does not require a trove of equipment or a depth of technical know-how. From an equipment standpoint, the basic requirements are simple: a light source, a computer, and a smartphone equipped with a videocamera. With respect to production software, there is no shortage of available options and a list […]
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Mobile Video Ads
Mobile Video Ads By 2018, mobile video ad spend is projected to exceed $6 billion in revenue—representing nearly 50 percent of all online video ad spend—according to a study by eMarketer. Thanks to advancements in both technology (i.e., the variety and capabilities of mobile devices) and infrastructure (i.e., the area of our planet increasingly served […]
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Mobile Advertising Formats
Mobile Advertising Formats Ads on a phone. Ads on a tablet. This is mobile advertising. Plain and simple, though, is not necessarily how you would describe mobile ad formats—at least not at the moment. The fact is, mobile advertising is a nascent channel, still growing and evolving and defining itself. That means that uniformity in […]
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Pinterest Promoted Pins and Buyable Pins
Pinterest Promoted Pins and Buyable Pins Pinterest offers two paid ways for business to share brand messaging as well as to sell products: Promoted Pins Buyable Pins Promoted Pins Promoted Pins are just like regular Pins, only you pay to have them seen by more people. According to Pinterest, they are native ad units that […]
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Location-Based Mobile Marketing
Location-Based Mobile Marketing Nielson says that 175.1 million people in the US, or 71 percent of the country’s population, owned a smartphone as of 2014. As more consumers embrace mobile to make purchasing decisions, new technologies like location-based mobile marketing are emerging to unite customers with your brand. Thanks to connected devices of all types—smartphones, […]
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Twitter Objective-Based Campaigns
Twitter Objective-Based Campaigns Relevant to small and medium-sized businesses (SMB), Twitter’s revised advertising interface allows you to create ads that more precisely align with the goals of your business—you pay only for the specific actions that you want and you can track those specific actions in real time. With objective-based campaigns, Twitter provides you with […]
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What Is Video Marketing?
What Is Video Marketing? Video marketing is the incorporation of rich media into both your marketing channels and campaigns in order to build brand awareness, increase sales, improve the retention rates of your messages, boost online engagement and educate your customer base and potential customer base. Popular video formats in-play, today, are educational and/or how-to […]
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Facebook Local Awareness Adverts
More than 1.5 billion people actively use Facebook, with nearly a billion users checking in every day. That is certainly a global reach but Facebook is also tailoring its ad platform to cater to small and medium-sized businesses (SMBs), offering businesses a way to reach local customers. Facebook’s local awareness ads, or “adverts” as Facebook […]
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Examples of Mobile Advertising
Examples of Mobile Advertising Show, don’t tell, is solid advice so the following pages offer several examples of mobile advertising. Audio The mobile audio advertising channel was made popular by online music platforms Pandora and Spotify, both of which sell space for audio ads that run in-app and between music segments. However, mobile audio ads […]
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