Why You Need to Be Using Location Based Advertising Campaigns
According to a study from Microsoft, people lose their concentration after only 8 seconds. That’s shorter than the attention span of a goldfish! How did we get to this point? We can thank our increasing dependence on mobile phones and the constant pressure to multi-task. Between 140 character tweets and 10 second Snapchat videos, how […]
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August 13, 2016
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Native Advertising for Local at Scale
What is Native Advertising? Native Advertising enables brands to promote content to consumers within the context, style and function of that user’s online experience. Native ads fit within the context of a publisher’s page, they belong there. (iAB Playbook) A Monumental Shift Online advertising is at a pivotal shift where display is often ignored […]
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May 18, 2016
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