What Is Mobile Advertising?
What Is Mobile Advertising? Mobile advertising is a subset of mobile marketing. That is, a company’s mobile marketing plan might include both purchased media (e.g., in-app advertising) as well as strategy and tactics (e.g., ensuring its website is responsive or that it builds a dedicated mobile website so that users will have a seamless and […]
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March 9, 2016
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What Is Email Marketing?
What Is Email Marketing? You know what email marketing is. But did you know that it was invented by a programmer named Raymond Tomlinson almost a half-century ago while he was working on project called the Advanced Research Projects Agency Network, or ARPANET? (ARPANET was a project funded by the US Department of Defense that […]
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March 8, 2016
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