Billboards
Billboards Unless you are a resident of Vermont and have never crossed your picturesque state lines, you can most likely call to mind a billboard that stood out in your travels. (Vermont, as well as Alaska, Hawaii and Maine prohibit roadside billboards.) The advertising industry parses the category of billboards into the following subsets: Bulletins […]
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Transit
Transit Transit advertising—the placement of print (and digital) ads on buses, taxis, Light Rail and subway cars, bicycles, and other vehicles, along with ads placed in airports, bus shelters, rail stations, and on public benches—is a medium that reaches audiences of all ages, backgrounds, and incomes. Airports Millions of people pass through America’s airports each […]
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Alternative
Alternative Any out-of-home ad that is not categorized as a billboard or considered transit media falls into the category of alternative. There are more than a few creative channels to reach audiences with your message in this catch-all but imaginative grouping and they are outlined in this section. Aerial You have mostly likely seen aerial […]
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Mobile Advertising Formats
Mobile Advertising Formats Ads on a phone. Ads on a tablet. This is mobile advertising. Plain and simple, though, is not necessarily how you would describe mobile ad formats—at least not at the moment. The fact is, mobile advertising is a nascent channel, still growing and evolving and defining itself. That means that uniformity in […]
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Pinterest Promoted Pins and Buyable Pins
Pinterest Promoted Pins and Buyable Pins Pinterest offers two paid ways for business to share brand messaging as well as to sell products: Promoted Pins Buyable Pins Promoted Pins Promoted Pins are just like regular Pins, only you pay to have them seen by more people. According to Pinterest, they are native ad units that […]
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Location-Based Mobile Marketing
Location-Based Mobile Marketing Nielson says that 175.1 million people in the US, or 71 percent of the country’s population, owned a smartphone as of 2014. As more consumers embrace mobile to make purchasing decisions, new technologies like location-based mobile marketing are emerging to unite customers with your brand. Thanks to connected devices of all types—smartphones, […]
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Twitter Objective-Based Campaigns
Twitter Objective-Based Campaigns Relevant to small and medium-sized businesses (SMB), Twitter’s revised advertising interface allows you to create ads that more precisely align with the goals of your business—you pay only for the specific actions that you want and you can track those specific actions in real time. With objective-based campaigns, Twitter provides you with […]
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What Is Video Marketing?
What Is Video Marketing? Video marketing is the incorporation of rich media into both your marketing channels and campaigns in order to build brand awareness, increase sales, improve the retention rates of your messages, boost online engagement and educate your customer base and potential customer base. Popular video formats in-play, today, are educational and/or how-to […]
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Facebook Local Awareness Adverts
More than 1.5 billion people actively use Facebook, with nearly a billion users checking in every day. That is certainly a global reach but Facebook is also tailoring its ad platform to cater to small and medium-sized businesses (SMBs), offering businesses a way to reach local customers. Facebook’s local awareness ads, or “adverts” as Facebook […]
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Examples of Mobile Advertising
Examples of Mobile Advertising Show, don’t tell, is solid advice so the following pages offer several examples of mobile advertising. Audio The mobile audio advertising channel was made popular by online music platforms Pandora and Spotify, both of which sell space for audio ads that run in-app and between music segments. However, mobile audio ads […]
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