eMarketer: Surpasses $151B in 2018
This report came out recently by eMarketer, that Local Advertising is going to Surpass $151B in 2018 What I thought was interesting was the fact that direct mail will account for the largest portion of local advertising in 2018, with $38.5 billion devoted to that channel. It’s amazing as we see people throwing away their […]
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SnapChat buys Placed – View Through Conversions in focus
SnapChat has acquired location based analytics Placed, so it can provide itself with better monetization strategies for its GeoFilters. As consumers view various Geo Filters from Snaps they received, knowing if they eventually made an instore purchase will be increasingly important for advertisers. Attributing what ads perform in a customer’s buying journey will allow advertisers […]
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Programmatic is Coming to Local TV in 2017
There is a report that came out from BIA/Kelsey group that discusses the growth of Ad Spend on Local TV and Video, which you can find a summary of this paid product at Mediapost: http://www.mediapost.com/publications/article/294275/spending-on-local-video-advertising-to-grow-by-5b.html The report predicts that spending on local video to target local audiences will grow by $5 billion: from […]
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US Local Ad Revenues reach $146-billion
Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020. This according to BIA/Kelsey’s U.S. Local Advertising Forecast 2016. It measures localized ad media, both traditional and digital. Mobile Advertising was the center of the focus on this forecast. The main opportunities in the future from the pie chat seems […]
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Local Political Ads – down 60%
This election cycle has been different in many ways, and advertising seems to be one of the major changes in local advertising spend. $146 million has been spent in the presidential race by all sponsors, compared with $373 million over the same period in 2012, according to an analysis by Ken Goldstein, a Bloomberg […]
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Why You Need to Be Using Location Based Advertising Campaigns
According to a study from Microsoft, people lose their concentration after only 8 seconds. That’s shorter than the attention span of a goldfish! How did we get to this point? We can thank our increasing dependence on mobile phones and the constant pressure to multi-task. Between 140 character tweets and 10 second Snapchat videos, how […]
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EYE CORP MEDIA
EYE CORP MEDIA EYE is the out of home media company that delivers consumers in local communities where they shop, dine, commute and play. With national coverage, plus a strong presence in the top 20 DMAs, EYE also targets on a regional and hyper-local scale, activating consumers when and where they are most receptive to […]
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QR Codes for Local Businesses
Like Mark Twain, reports of the death of QR, or Quick Response, codes have been greatly exaggerated. In fact, anyone who avails him- or herself of public transportation in major metropolitan areas is likely to still see QR codes integrated into brand messaging. So while QR codes may not have been the disruptive advertising technology […]
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Call Tracking: Analytics for Inbound Calls
These days, marketers and advertisers rely on data to make smart, educated decisions about how to distribute budgets and which efforts yield the highest ROIs. Analyzing online campaigns and acquisition channels has gotten easier over the last decade thanks to the wealth of technology, but it’s only within the last few years that software-based solutions […]
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Waze Ads
Crowdsourcing navigation and traffic app is just one of the latest advertising opportunities for local businesses. While users share real-time traffic conditions, advertisers have a unique opportunity to attract new customers during a finite time — traveling from point A to point B. How it works: While on Waze, which has over 50 million global […]
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