Pinterest Promoted Pins and Buyable Pins
Pinterest Promoted Pins and Buyable Pins Pinterest offers two paid ways for business to share brand messaging as well as to sell products: Promoted Pins Buyable Pins Promoted Pins Promoted Pins are just like regular Pins, only you pay to have them seen by more people. According to Pinterest, they are native ad units that […]
Continue Reading
Location-Based Mobile Marketing
Location-Based Mobile Marketing Nielson says that 175.1 million people in the US, or 71 percent of the country’s population, owned a smartphone as of 2014. As more consumers embrace mobile to make purchasing decisions, new technologies like location-based mobile marketing are emerging to unite customers with your brand. Thanks to connected devices of all types—smartphones, […]
Continue Reading
Twitter Objective-Based Campaigns
Twitter Objective-Based Campaigns Relevant to small and medium-sized businesses (SMB), Twitter’s revised advertising interface allows you to create ads that more precisely align with the goals of your business—you pay only for the specific actions that you want and you can track those specific actions in real time. With objective-based campaigns, Twitter provides you with […]
Continue Reading
What Is Video Marketing?
What Is Video Marketing? Video marketing is the incorporation of rich media into both your marketing channels and campaigns in order to build brand awareness, increase sales, improve the retention rates of your messages, boost online engagement and educate your customer base and potential customer base. Popular video formats in-play, today, are educational and/or how-to […]
Continue Reading
Facebook Local Awareness Adverts
More than 1.5 billion people actively use Facebook, with nearly a billion users checking in every day. That is certainly a global reach but Facebook is also tailoring its ad platform to cater to small and medium-sized businesses (SMBs), offering businesses a way to reach local customers. Facebook’s local awareness ads, or “adverts” as Facebook […]
Continue Reading
