eMarketer: Surpasses $151B in 2018
This report came out recently by eMarketer, that Local Advertising is going to Surpass $151B in 2018 What I thought was interesting was the fact that direct mail will account for the largest portion of local advertising in 2018, with $38.5 billion devoted to that channel. It’s amazing as we see people throwing away their […]
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SnapChat buys Placed – View Through Conversions in focus
SnapChat has acquired location based analytics Placed, so it can provide itself with better monetization strategies for its GeoFilters. As consumers view various Geo Filters from Snaps they received, knowing if they eventually made an instore purchase will be increasingly important for advertisers. Attributing what ads perform in a customer’s buying journey will allow advertisers […]
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Programmatic is Coming to Local TV in 2017
There is a report that came out from BIA/Kelsey group that discusses the growth of Ad Spend on Local TV and Video, which you can find a summary of this paid product at Mediapost: http://www.mediapost.com/publications/article/294275/spending-on-local-video-advertising-to-grow-by-5b.html The report predicts that spending on local video to target local audiences will grow by $5 billion: from […]
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US Local Ad Revenues reach $146-billion
Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020. This according to BIA/Kelsey’s U.S. Local Advertising Forecast 2016. It measures localized ad media, both traditional and digital. Mobile Advertising was the center of the focus on this forecast. The main opportunities in the future from the pie chat seems […]
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Local Political Ads – down 60%
This election cycle has been different in many ways, and advertising seems to be one of the major changes in local advertising spend. $146 million has been spent in the presidential race by all sponsors, compared with $373 million over the same period in 2012, according to an analysis by Ken Goldstein, a Bloomberg […]
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Why You Need to Be Using Location Based Advertising Campaigns
According to a study from Microsoft, people lose their concentration after only 8 seconds. That’s shorter than the attention span of a goldfish! How did we get to this point? We can thank our increasing dependence on mobile phones and the constant pressure to multi-task. Between 140 character tweets and 10 second Snapchat videos, how […]
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